Pride is a well-experienced commercial lawyer. He started his career in 1994, with the law firm of Gill, Godlonton & Gerrans (GG&G). He joined DMH in 1999, where he became a partner in 2001, specializing in Corporate Law and Banking & Finance. In 2007, Pride joined TA Holdings Limited as Legal Counsel. In 2011, Pride was appointed Group General Counsel of Masawara Plc, a new holding company of TA Holdings, which was then listed on the AIM market of the London Stock Exchange.
Both in practice and his long stint in corporate, Pride gained invaluable experience in a range of corporate and financing transactions. He also has a keen interest in energy and infrastructure and has recently been involved in significant renewable energy projects in Zimbabwe.